A members-only Skin Intelligence Platform for a working aesthetics clinic — AI assessment, monthly protocols, recurring subscription, and in-house product fulfillment. Built so the patient relationship doesn't end at the door.
Client
PSRx Body & Skin
Industry
Medical Aesthetics
Timeline
6 weeks
Status
Live
PSRx Body & Skin operates two clinics, a growing in-house product line, and a skin-assessment process the team was running by hand. The legacy site couldn't carry any of that — no member layer, no way to gate the assessment, no path from a one-time visit to a recurring relationship.
Most med-spa sites stop at "book a consultation." A clinic operating at this level needed an actual platform — one that captured the patient, scored their skin, returned a real protocol, and renewed itself every month.
We anchored the experience around the assessment — a clinical intake the patient takes seriously because the clinic does. The public site does one job: drive into the assessment. The portal does the rest. Every page earns a position in the funnel.
The AI sits inside a clinical loop. Claude scores intake and monthly check-ins; the NP team reviews and approves the protocol before it ships. The patient gets speed and personalization without the clinic ever losing oversight of what goes out.
AI-driven intake that scores skin type, primary concerns, and Fitzpatrick classification on submit. Outputs become the input for a personalized monthly protocol — reviewed and approved by the clinical NP team before it reaches the patient.
Members-only experience built around the protocol. Monthly check-ins (full + micro) re-scored for progression, member pricing on the in-house product line, in-clinic booking, and a private content library.
Recurring subscription system with founding-member and standard tiers. Stripe-powered billing, automated lifecycle events, and gating that ties access to assessment completion — no half-onboarded members.
Category-aware reorder reminders (cleansers 45d, serums 60d, retinoids 90d, etc.) and AI-recommended product matching tied to assessment history. A clinic that keeps showing up between visits.
PSRx Body & Skin launched with a working assessment, a gated Skin Intelligence Portal, a recurring subscription tier, and integrated product fulfillment. The site captures patients the staff used to lose between visits and runs a relationship long after the in-clinic appointment ends.
What launched is a system, not a website. New protocols, new check-in cadences, new product tiers — all configuration, not a rebuild.